About The Synergy Events Team
Synergy can bring together all of the elements required to deliver outstanding events throughout the UK specialising in military concerts and aviation events.
Synergy Events is a relatively new venture and one you might not immediately think of as being an integral part of the UK’s varied and plentiful airshow circuit. The same could not be said of its founders however.
Colin and Fran Hitchins (Air Displays International) are best known for many years of success as the organisers of the Biggin Hill Air Fair while Andy Pawsey is ex Royal Air Force Events Team, was creator of the RAF Role Demonstration of 2007 / 2008 and is one of the most experienced airshow commentators around.
“Our aim is actually quite simple,” Andy tells me, “it is to stage military-based events that combine various elements such as live action, music and film footage in a seamless way.”
Now, you might not think that is incredibly innovative on the face of it, but those of you who attended Synergy’s first event at Chartwell House in Kent last year will know that it does indeed move the concept in to a new dimension. The 2010 event, commemorating the 70th anniversary of the Battle of the Britain, was a huge success and in 2012 Synergy pushed the boundaries even further looking at many individual aspects of the Royal Air Force "Yesterday & Today"
“It’s not easy to compare what we do with other events,” Andy agrees, “this is more like musical theatre and is actually very different from other types of similar events, if that makes sense, such as Music in the Air and the Battle Proms.
“What we set out to do was to improve on the standard, and it has been tried often but has mainly failed, and truly create theatre in the air. Working on these projects with Colin made complete sense as not only do we go back a long way but he has always been the most receptive civilian airshow organiser when it came to integrating this kind of approach. You only have to look at the way Biggin Hill worked with the RAF’s Role Demo and the staging of the 70th anniversary Battle of Britain set-piece in 2010 for examples of that.”
So how will it come together in practice? If you have visited one of these kinds of events before you will know that the band normally plays a fairly standard programme of music; aircraft display at various points; something might happen on the ground; the screens show some footage and it might all be narrated. What Synergy is trying to do is blend all those things together to create a far more coherent, and therefore engaging, experience.